Unilever Pakistan launches new LUX

LAHORE: Unilever Pakistan Ltd. organised a glitzy event at the Pearl Continental in Lahore to launch their latest offering,

 LUX Limited Edition, in the city on 17^th February, 2009, at the hands of the new LUX ambassador Shaan and LUX girl Iman. A seductive bathing bar with a bold fragrance, the new black LUX reminds one of black roses and violets.

The atrium lobby of the PC was festive with LUX banners and a very minimalist lounge stage. Shaan, with his stylish new look, was charming and urbane as he spoke of the thrill it gave him to be the new LUX Brand Ambassador. “LUX is a brand I have grown up with,” he said.“LUX aur Pakistani film industry ka aik ghehra aur intense naata hai.Ever since I can remember LUX beauties have been the most glamorous leading ladies of their time aur aaj mein bahut fakhr say keh sakta hoon that I am a LUX brand ambassador.”

Speaking on the occasion, UPL brand manager for LUX Zainab Pasha said, "LUX has always focused on providing something unique to its consumers. The launch of LUX Limited Edition is another leap in that direction. The black soap is a special creation, a product that calls for attention by its uniqueness in content, fragrance and colour."

The black soap bar is reminiscent of a bygone era of delicate, elusive scents, and of women who effortlessly commanded attention by their mystery. The teaser to the ad campaign shows a highly polished and suited Shaan getting ready to go to the grand premiere of the LUX Style Awards. And he is thinking of his mystery woman and promising himself that he would encounter her tonight.

Most of the assembled press and media wanted to know who Shaan’s mystery woman was and before the advertisement was unveiled the lovely Iman glided down the escalator and was presented as the guest who would attend the next LUX Style Awards with Shaan. The two stars of Khuda Kay Liye then took to the podium as Iman quizzed Shaan about his new status as Pakistan’s first male LUX Ambassador.

Early beginnings

In early 2000, the focus shifted from specific skin benefits to a stronger emotional space. The brand provided the link between the aspirational role models and real life with the campaign, ‘Lux brings out the star in you’. The 

benefit was now more than just beauty, it was also about the confidence that comes from beautiful skin.

In 2005, Lux encouraged women to celebrate and indulge their femininity with the “Play with Beauty” philosophy, with stars like Aishwarya Rai. The brand connected with consumers to take a more ‘active’ stance on beauty.

From 2008, building off the brand’s root strengths, focus has shifted to beauty (vs. femininity), appealing to consumers’ fantasies and aspirations. Lux believes that ‘beauty is a female instinct that shouldn’t be denied’ and showcases the pleasure that every woman enjoys from using her beauty, encapsulating that idea in a simple phrase: Declare your beauty.

In the 90s, Lux moved from generic beauty benefits to focus on specific benefits and transformation. More emphasis on functionality and variant associations with different skin types as well as mention of ingredients. The communication was far more regional specific and localized, using stars like Malu Mader and Debora Bloch.

Today, LUX is growing in key markets in Brazil, USA, China, Bangladesh and South Africa, and is a market leader in India (for soap bars), Brazil, Saudi Arabia (for soap bars), Bangladesh and Thailand.

This period launched product brand extensions Shower Cream and Gels and Lux Super Rich Shampoo in Japan and China

Explanation

Illuminance is a measure of how much luminous flux is spread over a given area. One can think of luminous flux (measured in lumens) as a measure of the total "amount" of visible light present, and the illuminance as a measure of the intensity of illumination on a surface. A given amount of light will illuminate a surface more dimly if it is spread over a larger area, so illuminance is inversely proportional to area.

One lux is equal to one lumen per square metre:

1 lx = 1 lm/m² = 1 cd·sr·m^–2.

A flux of 1,000 lumens, concentrated into an area of one square metre, lights up that square metre with an illuminance of 1,000 lux. However, the same 1,000 lumens, spread out over ten square metres, produces a dimmer illuminance of only 100 lux.

Achieving an illuminance of 500 lux might be possible in a home kitchen with a single fluorescent light fixture with an output of 12,000 lumens. To light a factory floor with dozens of times the area of the kitchen would require dozens of such fixtures. Thus, lighting a larger area to the same level of lux requires a greater number of lumens.

The corresponding unit in English and American traditional units is the foot-candle. One foot candle is about 10.764 lux. Since one foot-candle is the illuminance cast on a surface by a one-candela source one foot away., a lux could be thought of as a "metre-candle", although this term is discouraged because it does not conform to SI standards for unit names

As with other SI units, SI prefixes can be used, for example a kilolux (klx) is 1,000 lux

Relationship between illuminance and irradiance

Like all photometric units, the lux has a corresponding "radiometric" unit. The difference between any photometric unit and its corresponding radiometric unit is that radiometric units are based on physical power, with all wavelengths being weighted equally, while photometric units take into account the fact that the human eye's visua

l system is more sensitive to some wavelengths than others, and accordingly every wavelength is given a different weight. The weighting factor is known as the luminosity function.

The lux is one lumen/metre², and the corresponding radiometric unit, which measures irradiance, is the watt/metre². There is no single conversion factor between lux and watt/metre²; there is a different conversion factor for every wavelength, and it is not possible to make a conversion unless one knows the spectral composition of the light.

The peak of the luminosity function is at 555 nm (green); the eye's visual system is more sensitive to light of this wavelength than any other. For monochromatic light of this wavelength, the irradiance needed to make one lux is minimum, at 1.464 mW/m². That is, one obtains 683.002 lux per W/m² (or lumens per watt) at this wavelength. Other wavelengths of visible light produce fewer lumens per watt. The luminosity function falls to zero for wavelengths outside the visible spectrum.

For a light source with mixed wavelengths, the number of lumens per watt can be calculated by means of the luminosity function. In order to appear reasonably "white," a light source cannot consist solely of the green light to which the eye's visual photoreceptors are most sensitive, but must include a generous mixture of red and blue wavelengths to which they are much less sensitive.

This means that white (or whitish) light sources produce far fewer lumens per watt than the theoretical maximum of 683 lumens per watt. The ratio between the actual number of lumens per watt and the theoretical maximum is expressed as a percentage known as the luminous efficiency. For example, a typical incandescent light bulb has a luminous efficiency of only about 2%.

In reality, individual eyes vary slightly in their luminosity functions. However, photometric units are precisely defined and precisely measurable. They are based on an agreed-upon standard luminosity function which is based on measurements of the spectral characteristics of visual photoreception in many individual human eyes

lux

Like all photometric units, the lux has a corresponding "radiometric" unit. The difference between any photometric unit and its corresponding radiometric unit is that radiometric units are based on physical power, with all wavelengths being weighted equally, while photometric units take into account the fact that the human eye's visual system is more sensitive to some wavelengths than others, and accordingly every wavelength is given a different weight. The weighting factor is known as the luminosity function.

The lux is one lumen/metre², and the corresponding radiometric unit, which measures irradiance, is the watt/metre². There is no single conversion factor between lux and watt/metre²; there is a different conversion factor for every wavelength, and it is not possible to make a conversion unless one knows the spectral composition of the light.

The peak of the luminosity function is at 555 nm (green); the eye's visual system is more sensitive to light of this wavelength than any other. For monochromatic light of this wavelength, the irradiance needed to make one lux is minimum, at 1.464 mW/m². That is, one obtains 683.002 lux per W/m² (or lumens per watt) at this wavelength. Other wavelengths of visible light produce fewer lumens per watt. The luminosity function falls to zero for wavelengths outside the visible spectrum.

For a light source with mixed wavelengths, the number of lumens per watt can be calculated by means of the luminosity function. In order to appear reasonably "white," a light source cannot consist solely of the green light to which the eye's visual photoreceptors are most sensitive, but must include a generous mixture of red and blue wavelengths to which they are much less sensitive.